A renowned marketing expert, Dr. Collins Kankam Kwarteng, has called on the Ghanaian government to establish marketing departments in all public institutions to prioritize citizen-centered satisfaction. Dr. Kwarteng, a senior lecturer at the Kumasi Technical University (KsTU), emphasized the importance of marketing in building strong relationships between public institutions and citizens.
According to Dr. Kwarteng, marketing encompasses more than just buying and selling; it’s about fostering good relationships, ensuring satisfaction, and implementing effective communication strategies. He believes that neglecting marketing experts in governance has hindered Ghana’s progress, and focusing on serving citizens with the help of skilled marketing professionals could be a game-changer.
Key Points:
– Citizen-Centered Approach: Dr. Kwarteng advocates for a citizen-centered approach in public institutions, prioritizing their needs and satisfaction.
– Marketing Expertise: He stresses the need for strong marketing experts to develop realistic strategies and maintain good relationships with the public.
– Improved Governance: By integrating marketing departments into public institutions, Ghana can potentially enhance governance and drive economic growth.
As a respected academic, Dr. Kwarteng’s suggestions carry weight. His research focuses on marketing performance, service innovation, and customer satisfaction, with notable publications in esteemed journals. By heeding his advice, Ghana may be able to improve public services and build stronger relationships between citizens and government institutions